6 Mistakes To Avoid When Designing A Logo For Your Small Business
any company that wants to remain relevant and memorable to the customers. It is a company’s identity and it helps to distinguish one company from another. Over the years, there have been logos that have stood the test of time, while others come, go, and do not make any impact. Many small businesses end up making mistakes that can be avoided, when designing their logos. Following are mistakes that you should avoid in order to have a successful logo for their small business.
Amateur design
While you might think that you are trying to save costs by designing the logo yourself or getting a friend to do it for you, you will actually be making a big mistake. It is important to get a professional for the job if you want a logo that will help you to stay ahead of the competition. An unprofessional looking logo will reflect badly on the small business.
Complex or abstract
Trying to be too creative is not necessarily a good thing. If it takes people a long time to try to figure out what the logo stands for, then it defeats the purpose. Simple logos with clean lines tend to be more memorable and they are easier to recognize. A complex or abstract logo can be distracting and most people will forget it as soon as they look away from it. A simple logo has more versatility because it can be used on mediums of any size.
Wrong font
Choosing the wrong font for the logo is another common mistake that people make. The choice of font should not be a rushed affair. The font you choose can determine whether the design is a success or a failure. Try out several fonts and see the one that makes the logo stand out. You do not have to rely on the available fonts, you can create your own style or you can modify the existing ones to come up with something unique.
Following trends
Trying too much to be trendy can be a big mistake. Several sites display designs that are trending at any given time and while you might be tempted to use them; this can actually be a bad idea. You need to remember that trends come and go and if you created a logo because it was trendy, it will look very awkward in a few years or even months. This is like buying the clothes that are trending today, hoping that you can still wear them in a few years time!
All about color
Making the logo all about color is another common mistake that people make. If your logo’s only strength or recognition is the color, it will fall apart when reproduced in black and white. While color is an important part of a logo, the logo should be able to stand on its own even without color. You should design the logo first without the color, and then add color to the finished design. This will help to ensure that you have a strong logo.
Copying others
This should be a no-brainer, but there are still people who try to copy other logos. They take a popular logo and add a stroke or two or change the color or font, and try to claim it as their own. This is unprofessional; it shows lack of creativity and reflects badly on the business or brand. Customers will wonder what else you are trying to copy.
It is a very important to come up with a strong and unique logo that is simple and attractive. Try to create a design that will stand the test of time. Research other logos and learn what makes them successful.
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